| PMC Writing Services is a unique organization. We've taken the flexibility of hiring a freelance writer and combined it with real expertise from the industries we serve. Then we focus on creating and delivering high-quality content that is valuable and relevant to the intended audience. Our clients are typically small to medium-sized companies. Most of them sell their products and services to other businesses. These organizations don't have a full time PR firm or an agency to handle items for them like creating articles, blog posts, or other content that they know are critical for brand awareness, establishing a reputation within their industry or market, and keeping prospects engaged as they work through the buying process. Usually our clients have competitors that are much larger, have established reputations, and have a lot more money to spend on marketing. In order to have an equal chance at signing new business, these smaller organizations have to get maximum benefit from a minimum spend. PMC Writing Services helps companies like these remind their customers and prospects regularly about what they have to offer and what makes them different from their competitors. This gives them more opportunities to make the short list of considered vendors, gets them invited to bid on more deals, and wins them more repeat business and referrals from their customers. Custom, package, or both! There are a couple of ways we serve our clients: 1. Custom content - We create articles for newsletters, customer case studies, trade show collateral, web sites, research reports, and trade publication articles for our clients. Based on their objectives and the intended audience, we write pieces that are customized and intended for the exclusive use of our customer. For more details about custom content, please take a look at the web page dedicated to that service. 2. Lead nurturing/brand awareness - Our programs for nurturing your prospects are probably a lot more effective than what you are doing now. We take an active approach to make sure that your prospects and past customers not only hear from you on a regular basis, but that they welcome the communications. This is because we don't bombard them with pure marketing messages all the time. Instead, we set up pre-defined sequences and steps that feature informational content that has some value to your audience. Our automated programs couldn't be easier for you. We handle all the set-up, database import, definition of automatic sequences, and administration. You don't have to spend your valuable time learning complicated automated marketing software. We'll take care of that for you. Included in all our lead nurturing/brand awareness programs is a no-brainer monthly newsletter service. We even provide the articles for the newsletter - written by experts in your industry to address the interests and challenges of your audience. Unlike our custom content offering, the articles in these newsletters are not exclusive. We can include commissioned custom content if you wish. But if not, we can take care of this regular, welcomed customer communication with a minimum of hassle and time required from you. Find out more about our lead nurturing/brand awareness programs by clicking HERE. |

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