Document Operations Experts
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Professional - Industry Focused - Experienced
| Copyright 2006-2009 Print/Mail Consultants All rights reserved. |
Welcome to the Print/Mail Consultants information page about Barcode to Bottomline, the series
of educational kits that printers and mailers can use to generate new revenue streams, learn
best practices in the mailing business, and avoid expensive hassles, delays and fines. Written
and produced by Mary Ann Bennett, the nation's leading postal automation educator.
We've known Mary Ann Bennett of The Bennett Group for a number of years. Mary Ann is an
authority on mail. She knows the ins and outs and she's become the premier provider of mailing
education for mailers all across the USA. Up to now, you had to travel to a show or convention to
hear Mary Ann explain the issues and challenges facing today's mailers.
But now she has shared her specific knowledge with mailers of any size through the Barcode to
Bottomline DVD series. We're delighted to be able to help her reach the people that really need
information like this to add mail to their service offerings, take their organization to the next level,
or simply to improve their postal education.
Each of the titles in the Barcode to Bottomline series provides sixty minutes of cutting-edge
content that is relevant and convenient. Each kit comes packaged with an accompanying
illustrated reference manual. If you've ever had to wade through the Domestic Mail Manual or
searched for information on the USPS web site you'll appreciate Mary Ann's understandable
presentation and delivery. She tells it like it is - in a way that helps you put the information right
to work in your own operation.
Through a special arrangement with Mary Ann, Print/Mail Consultants is able to offer this
valuable information at a special low price. You can buy discounted individual titles or, for the
greatest value, order the entire collection.
Browse the content descriptions below and then get started on expanding your postal expertise!
of educational kits that printers and mailers can use to generate new revenue streams, learn
best practices in the mailing business, and avoid expensive hassles, delays and fines. Written
and produced by Mary Ann Bennett, the nation's leading postal automation educator.
We've known Mary Ann Bennett of The Bennett Group for a number of years. Mary Ann is an
authority on mail. She knows the ins and outs and she's become the premier provider of mailing
education for mailers all across the USA. Up to now, you had to travel to a show or convention to
hear Mary Ann explain the issues and challenges facing today's mailers.
But now she has shared her specific knowledge with mailers of any size through the Barcode to
Bottomline DVD series. We're delighted to be able to help her reach the people that really need
information like this to add mail to their service offerings, take their organization to the next level,
or simply to improve their postal education.
Each of the titles in the Barcode to Bottomline series provides sixty minutes of cutting-edge
content that is relevant and convenient. Each kit comes packaged with an accompanying
illustrated reference manual. If you've ever had to wade through the Domestic Mail Manual or
searched for information on the USPS web site you'll appreciate Mary Ann's understandable
presentation and delivery. She tells it like it is - in a way that helps you put the information right
to work in your own operation.
Through a special arrangement with Mary Ann, Print/Mail Consultants is able to offer this
valuable information at a special low price. You can buy discounted individual titles or, for the
greatest value, order the entire collection.
Browse the content descriptions below and then get started on expanding your postal expertise!
| Barcode to Bottomline |
| 6 |
| Titles Box Set |
|
"Design Your Way to Postage Savings"
"Printers Expand into Mailing - 10 Steps for Success"
"Direct Mail "Green" Initiatives"
"Gateway to Successful Addressing"
"Variable Data and Dynamic Direct Mail"
"Marketing Your Mailing Services"
BARCODE TO BOTTOM LINE BOX SET - ALL 6 TITLES!
Your Price: $499.00 - Save $100 off the MSRP
DESIGN YOUR WAY TO POSTAGE SAVINGS
NEW thinking and NEW Savings through mailpiece design! USPS postage rate changes
do NOT have to come with a postage increase for your mailpieces. This information-
packed kit teaches you how you can actually pay LESS postage than you were paying
before! You can enjoy 50% postage SAVINGS... • Learn which mailpiece shapes yield
the greatest postage savings • Avoid postal surcharges for mis-designed mail • How
can a 64 page catalog be mailed as a "Letter"? It can! • Discover the biggest postal
discounts for mailpieces designed to be totally automation-compatible • New tabbing
rules for booklets & addressing regulations for flats • Plastic or paper tabs? --- which
works best and why • Spot gluing --- learn how to use this closure method effectively
• Non-profits --- save $80 per thousand on your next mailing • Knock-out areas on
your mailpiece... where and why.
Your Price: $125.00 - Save $24.00 off the MSRP
PRINTERS EXPAND INTO MAILING - 10 STEPS TO SUCCESS
One of today's most exciting trends in the direct mail industry is how printers are
successfully expanding into mailing. • Create New Revenue Streams • Personalized
addressing • Variable digital color graphics • How can you increase ROI? • Should
you buy new or used equipment? • Which hardware and software do you use? • Cut
postage up to 50% • Receive faster mail delivery • Increase response rates •
Provide turn-key service for your customers
This information can take you from concept to mailbox, explaining mailpiece design,
mailing software, database management and much more. You will walk away with the
basic steps your company can quickly take to move into this profitable arena.
Your Price: $125.00 - Save $24.00 off the MSRP
DIRECT MAIL "GREEN" INITIATIVES
Printer/mailers and customers can embrace green initiatives with very little expense and
in a very short period of time. • Identify the most powerful weapons in your mailing list
maintenance arsenal • Reduce undeliverable as addressed mailpieces and identify
mailing list duplicates • Work with return codes, markers or flags that are invaluable in
mailing list maintenance • Adopt CASS-DPV processing policies and procedures to
assure mailpieces are delivered to your addressee's mailboxes and not to a dumpster
Today's hot button topic for all companies involves dealing with environmental concerns
in some way, shape or form. What steps can you take to ensure that your business
adopts "Green" initiatives that are so important in today's competitive business
environment?
No amount of time, wishful thinking or lack of attention will turn a bad address into a
deliverable one. Left uncorrected, a bad address will remain in your list and will
repeatedly cost you postage and processing with no results.
Your Price: $125.00 - Save $24.00 off the MSRP
GATEWAY TO SUCCESSFUL ADDRESSING
Addressing is this simple... If the USPS can't see it, they can't read it. If they can't read
it, you can't claim a discount! Following proper addressing standards is critical to
postage $$$ SAVINGS!
Fields for Full Name, Title, Company - which to place and where on your address
label? Designing your mailpiece addressing area is like a puzzle - there are so many
choices! This kit provides clear, concise information about mailpiece address elements
and formats that affect mailpiece delivery and postage costs. • Addressing Standards
that meet USPS requirements and claim the largest postage discounts • Identify
proper markings and placement to reduce delivery timelines • Learn which address
elements are required or optional for USPS delivery • Print contrast ratios, barcode
readability, positioning requirements for address block barcoding and “tap test” for
window envelopes • Guidelines for address element standardization and abbreviation.
Your Price: $125.00 - Save $24.00 off the MSRP
VARIABLE DATA & DYNAMIC DIRECT MAIL
Interested in getting faster ROI on investments made in your digital print equipment?
Take 60 minutes out of your busy day and discover multiple tools and new ideas that
will enable higher ROIs on marketing campaigns, lower internal print production costs,
increase customer satisfaction and, most importantly, increase sales revenues. In this
kit, learn how to: • Convert your digital print shop into a full-service print/mail
operation • Make your variable data print stream into a mail stream claiming the
deepest postage discounts • Generate print files in presort sequence complete with
markers for digital output using USPS PAVE certified mailing software • Discover tools
for creating and testing customized direct mail campaigns • Take your personalization
techniques up a notch and experience increased response rates.
Your Price: $125.00 - Save $24.00 off the MSRP
MARKETING YOUR MAILING SERVICES
Gain the competitive edge... You may have the greatest service, staff and offerings of
any print / mailing company in the country but you will remain a "legend in your own
mind" unless you bring your services to the attention of the marketplace. • Adopt the
cardinal rules of marketing for mailing services • Maximize a full media mix of print
advertising, direct mail and the internet • Build a brand with an image and logo that
continues to work over the test of time and across multiple media platforms • Take
advantage of all advertising avenues that best serve your marketing goals • Gain new
customers and/or maintain your current customers.
Share your company brand across multiple media platforms using a myriad of
communication methods and move ahead of your competition!
Your Price: $125.00 - Save $24.00 off the MSRP
| I'LL PAY THE SHIPPING AND HANDLING ON ALL ORDERS PLACED THROUGH THE PMC WEB SITE! |
| MONEY BACK GUARANTEE The Bennett Group proudly backs all of their educational products with a 30 Day Money Back Guarantee! Guarantee certificate included in package |
| NOTE: All transactions will be billed under our publishing division "Port Mist Publishing" |
| NOTE: All transactions will be billed under our publishing division "Port Mist Publishing" |
| JUST ONE IDEA LEARNED FROM THIS COMPREHENSIVE SET OF PRACTICAL TIPS COULD PAY FOR THE ENTIRE PROGRAM - ON A SINGLE MAILING! |