For most companies, the answers to the above questions are NO and YES.
I take that back. The majority of clients I ask those questions answer, "I don't know!"
If you were entirely honest, would your answer be the same?
The reason? Customer communication systems have rarely been designed from the
ground up. Individual departments create individual solutions and there is no centralized
control. Documents are designed at different times by various individuals. Then they go
into production and are rarely examined again.
"So what?" you may say, "It seems to be working!"
Are you comfortable spending money on labor, paper, ink, and postage to generate
documents that may be entirely worthless? Or worse, may actually be damaging your
customer relationships?
I didn't think so. Nobody can afford to waste money today. And customer churn or a loss
of market share has a direct impact on the bottom line. If your documents are not
contributing to your overall corporate objectives, you need to do something!
Document Operations Experts
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Professional - Industry Focused - Experienced
Insurance – Legal - Direct Mail – Telecommunications – Financial – Utilities - Government |
| Copyright 2006-2009 Print/Mail Consultants All rights reserved. |
At Mailing Systems
Technology we strive to
best in mail industry
information. I personally
rely on Mike Porter as a
knowledge.
We ask Mike to contribute
articles for publication in
our print and online
magazines regularly. His
“In the Trenches” column
is a highlight of our
Mailing Systems
Technologies newsletter.
Mike is truly an expert in
his field.
Dan O’Rourke, Editor
Mailing Systems
Technology
Technology we strive to
best in mail industry
information. I personally
rely on Mike Porter as a
knowledge.
We ask Mike to contribute
articles for publication in
our print and online
magazines regularly. His
“In the Trenches” column
is a highlight of our
Mailing Systems
Technologies newsletter.
Mike is truly an expert in
his field.
Dan O’Rourke, Editor
Mailing Systems
Technology
| Are You Prepared? Take a FREE IMB Readiness Quiz CLICK HERE FOR THE QUIZ! |
Well, don't feel bad. You've got plenty of company. In fact,
most companies have only a vague idea of exactly what
documents are being produced, by which departments, and
when. They certainly don't have a strong sense of security
that all their documents are consistent in message, style,
and terminology.
| Customer Communications Analysis Plan Click Here to Download |
NOTE TO OUR WEBSITE VISITORS:
I've ordered the restrictions
removed on all our
downloadable content. You
won't have to register your
email address with us anymore.
If you like the material, please
share it with someone you know
who may also be interested.
Thanks!
I've ordered the restrictions
removed on all our
downloadable content. You
won't have to register your
email address with us anymore.
If you like the material, please
share it with someone you know
who may also be interested.
Thanks!
Mike
| PMC Writing Services We will create content for you! Visit the PMC Writing Services Home Page |
I have two questions for you:
1. Are all communications with your
customers generating the results you
hoped for?
2. Is it possible that some documents
you are currently sending to customers
do not align with your corporate
customer experience objectives?
1. Are all communications with your
customers generating the results you
hoped for?
2. Is it possible that some documents
you are currently sending to customers
do not align with your corporate
customer experience objectives?
I have a solution. I can save you money and show you how to make
your documents pull their weight.
we use to help companies like yours put their documents to work!
your documents pull their weight.
we use to help companies like yours put their documents to work!
| Mike Porter - President Print/Mail Consultants |
